11. Instead, the station uses three-year-old clips from his days with the Eagles. 12. It also includes the November sweeps, which local broadcast stations use to set advertising rates. 13. It counts on raising billions of dollars from the sale of airwaves TV stations currently use to broadcast their signals. 14. It is, of course, the May sweeps, one of the three important monthly periods when some local stations use ratings to set their ad rates. 15. May is an important time for the networks because affiliate stations use ratings from the period to set advertising rates for coming months. 16. One television station used actors to recreate scenes from the proceedings. 17. Picture quality could actually be worse for some new services, depending on how a television station uses the newly available technology. 18. Radio stations can now use software provided by Arbitron to tap into a data base and pull out specific findings. 19. Some suggest the stations use music to set themselves apart. 20. Stations could use it to add new channels or offer their present channels with the sharpness and the clarity of a motion picture. |