11.   A similar strategy has been pioneered by a number of other Internet search services, such as Yahoo and Lycos.

12.   Advertisements touting cash giveaways and other sweepstakes have cluttered the Internet for years, mostly appearing on search services and other high-traffic informational Web sites.

13.   Agents Inc. has struck a deal to help Yahoo Inc. beef up its popular Internet search service.

14.   All of the portals and search services say their surveys show that users do not care what money changes hands, provided they can find what they want.

15.   But Greenler said other groups could set up their own search services with entirely different standards, using the exact same technology.

16.   But Patrick Keane, analyst with Jupiter Communications, warns that no one should underestimate the effect of Microsoft launching its own branded search service.

17.   But traditional search services can offer children access to unsuitable Web sites.

18.   But Yahoo, the grandfather of consumer search services, has been organized into subject categories for some time.

19.   Cake asked a federal judge Wednesday in Dallas for an injunction to prohibit Yahoo! Inc., the Internet search service, from using the name.

20.   By comparison, newer search services like Alta Vista and Lycos claim to index nearly every Web page.