11.   Because they get fewer advertising dollars than traditional search engines, specialty search engines often charge sites for prominent positions in their search results.

12.   Advertising does not affect the order of the rest of the search results.

13.   All that information will appear on the first screen of the search results.

14.   But as fast as search engines stop one misleading tactic, Web operators find new ways to get listed on those all-important search engine results.

15.   But it is very fast and uses clever intuitive techniques to rank search results by relevancy.

16.   But other than Goto, none of the sites have sold positions in their search results.

17.   But the idea was quickly scrapped after users complained that the system tainted search results.

18.   Did you really think it was an amazing coincidence that an ad for a legal referral service shows up along with your search results?

19.   GoTo.com, a Pasadena, Calif.-based Internet search engine, does charge companies to have their Web sites listed in search results.

20.   Google has always prided itself on the purity of its search results, but it added an advertising component to its search formula last February.