11.   Good games can cost hundreds of thousands of dollars to produce, and publishers want to bet safely on hits.

12.   He said publishers also want to increase revenues from circulation, not just advertising.

13.   In other words, the publisher wants younger readers.

14.   In turn, publishers want to sign memoirists because they make the most effective salespeople.

15.   It depends on the audience that the publisher wants to reach.

16.   It is used especially when the publisher wants to restrict any sale or revelation of the news in a book before it leaks.

17.   Many publishers want to be the first to disseminate original research and will not accept such work if it has already been distributed electronically.

18.   Most of the best desktop publishing software was originally developed for the Mac, but those publishers also want the money that is available in the PC market.

19.   New York publishers want him to write his memoirs, the University of Kansas wants his official archives and Larry King wants him to guest-host his show.

20.   Of course, no publisher wants to say business is in a slump, particularly those who head new imprints, which five of the black book publishers are.