11.   Sports Web sites are particularly valuable as promotional tools for television and magazines.

12.   That makes an agate line a pretty cheap promotional tool.

13.   The car was painted in a psychedelic swirl of images, but only because it was a promotional tool for a local FM radio station.

14.   The entertainment business treats the magazine as a promotional tool and image burnisher, more ally than adversary or watchdog.

15.   The Internet has become the biggest promotional tool for the music industry since the invention of the press release.

16.   The Tonys have become an important promotional tool for Broadway, the one time each year that theater gets into living rooms west of the Hudson River.

17.   He said Malaysian Indian Prime Pages was the only comprehensive publication that served as an excellent source of promotional tool for advertisers.