11.   Between standard promotions for citron gems and Arctic earmuffs, QVC is devoting more attention to books, tantalizing publishers with prospects for an expanding market of new readers.

12.   But Adobe has recently fallen behind in the rush to make deals with book publishers and attract new readers.

13.   But behind the scenes, changes by Adobe may mean that the new reader will find favor with publishers.

14.   But with the new automated readers come reduced costs for health-care and retirement benefits.

15.   By the standards of commercial publishing, she is still a relative unknown, but she is winning new readers every year.

16.   For new readers, meeting a continuing character can be awkward.

17.   Foreign Affairs has also benefited from an increasingly global economy, building new readers in the business community.

18.   He has won over subscribers of rivals and, apparently, attracted new readers as well.

19.   In March alone, three new monthly magazines hit newsstands as publishers decided that the best way to stimulate sales was to offer new products that lure new readers.

20.   It drew new readers with a mixture of tough reporting and bright entertainment features.