11.   -- Look for store brand or private label versions of national brand cereals.

12.   After a strong entry, the only national brand, Cappio, has seen slumping sales recently.

13.   But the road ahead will be a tough one, as even major national brands have gone from hot to not in just a few years.

14.   But when a product is a national brand known for high quality, the rules change because of public expectation.

15.   China has no national brand in part because beer sells for so little that the high cost of shipping prohibits nationwide distribution.

16.   Efforts to make Snapple a national brand will require increased spending, Smithburg said.

17.   Driving the trend is a desire for beers other than the light-bodied lagers of most national brands.

18.   Even though these companies are foreign-owned, Russians identify them as national brands because they are locally produced.

19.   He made Gold Bond, a name familiar only to New Englanders, a national brand.