11.   The creative, media planning, dealership and spot media buys will continue at the respective agencies.

12.   The media buy will be intensified in New York and London to coincide with the retail openings.

13.   The results from the Iowa caucuses affirmed the value of personal appearances over media buys, according to many experts.

14.   The shifts in media buys for Lincoln-Mercury could make a big difference.

15.   There is talk about how each time she goes on the air he retaliates with a media buy so enormous that it eclipses her message.

16.   It also sets media objectives and plans the media strategy, schedules and buys, monitors media buys and provides post-buy analysis.

17.   The Hispanic media buys are not comparable to campaign spending on mainstream TV.