11.   Mass marketers try to tap into the comfort of the past when they use nostalgia to sell.

12.   Mass marketers will have to become direct marketers because the ubiquitous Internet will require companies to constantly retarget and retailor their messages.

13.   One reason for the change was the realization that as American consumers grew increasingly diverse and fragmented, death was one of the few universal subjects for mass marketers.

14.   Partnerships with Sprint telephone, Primestar satellite TV and, most recently, Compaq Computer have remade the little specialty stores into mass marketers.

15.   Ray Jutkins makes no apologies for legitimate mass marketers.

16.   That scarcity, of course, makes such events more desirable to mass marketers.

17.   The secret to the success of e-mail scams is familar to any mass marketer.

18.   The service is used by lawyers, accountants, journalists, financial analysts, mass marketers, students and libraries.

19.   The world of mass marketers has discovered you.

20.   There are few restrictions on mass marketers who use regular mail.