11.   Although the studios always insist that their forte is creating content, the race is on to lock up the means of getting that content to mass audiences.

12.   Although he did not negotiate the final deals, Weisbach helped shaped each project with the performer into a book that could be marketed to a mass audience.

13.   And he has served notice to film and video makers that they must think about how to grab and hold a mass audience.

14.   And all her books, once limited to the stray honors English student, are once again drawing a mass audience.

15.   And even though the few hit shows left that can has command a mass audience are also suffering a ratings decline, their value is increasing.

16.   And screenwriter Ron Bass reads the sympathies of a mass audience astutely, pandering when necessary and having it both ways whenever possible.

17.   And the great bulk of the mass audience is apparently unfazed.

18.   And yet, as this new season of shows proves, no network really wants to reach a mass audience.

19.   And, initially, that may prove to be a problem with a mass audience plagued by short attention spans.

20.   Are they the darling of television critics and network executives but not mass audiences?