11.   A clever marketing ploy if we ever saw one.

12.   A bit cheesier than the cheesecake TV show, it has all the earmarks of a marketing ploy and little else.

13.   A number of health professionals are troubled by these new marketing ploys.

14.   Burbank said that like most consumers, physicians can fall prey to marketing ploys for hot new products.

15.   But no marketing ploy can outdo the Princess Diana clematis, an old variety that was recently renamed.

16.   But some traditional brokers dismiss the auctions as marketing ploys or annoying competition, said Jan Tarnow, manager of the auction department of the National Association of Realtors.

17.   But they were drawn not so much by the horses as by the free T-shirts in the most popular marketing ploy of all.

18.   But the strategy is more than a marketing ploy.

19.   But Western experts were cynical about that decree from the start, seeing it as more of a marketing ploy than a result of religious conviction.

20.   Finally, is the whole idea just a clever marketing ploy for the investment-hungry artificial intelligence industry?