11. What follows is a rundown of all the ways one company tries to Market its products. 12. The companies have formed an alliance to market the product. 13. The company needs to develop a stronger orientation towards marketing its products. 14. If the project succeeds, the choice is between making and marketing the product or abandoning it. 15. Also named in the suit are companies that marketed blood products -- Baxter, Bayer, Green Cross, Kaketsuken, and Nippon Zoki. 16. A more controversial point is the court taking into account the purposes for which the product has been marketed. 17. The court may have to balance the risk against the benefits in deciding whether the decision to market the product was justified. 18. Here the manufacturer sells through a limited number of middlemen who are chosen because of their special abilities or facilities to enable the product to be marketed more effectively. 19. These Ecotech-approved products will be marketed alongside existing products for the time being. |