11.   Players also have sizable per-game incentives and many land lucrative endorsement deals.

12.   She has a lucrative endorsement deal with Nike and was featured in a television commercial for Gatorade last summer.

13.   She has been open about her sexuality for much of her successful tennis career, but the decision likely cost her publicity and potentially lucrative endorsement contracts.

14.   Still, Martin has her sights set on the big trails, where six figures and lucrative endorsements await the winners.

15.   The flak cost him a lucrative endorsement contract with Kmart and prompted an apology by Zoeller that Woods said he accepted.

16.   The pros get paid by their national associations, and Davis Cup heroics can lead to lucrative endorsement deals.

17.   The young lions on the PGA Tour have sassier swaggers, longer drives, cooler clothes, better prospects ... and infinitely more lucrative endorsement deals.

18.   Today, the best athletes get lucrative endorsement deals and live under the microscope of the media.

19.   Two years later, the golf equipment maker Callaway terminated a lucrative endorsement deal after the company said Daly had broken his vow not to drink or gamble.

20.   Unlike his predecessors, who shilled for Skoal and STP, Gordon is winning lucrative endorsement contracts from mainstream advertisers.