11.   So can a corporate report keep its readers on the edge of their swivel chairs, turning the pages for more?

12.   That may account for the introduction, which, I fear, could keep readers from getting further into the book.

13.   The book is a how-not-to collection of fractured romances that will keep readers laughing, sometimes through tears, as they see their own stories.

14.   To keep readers guessing further, the ads, by the New York office of DDB Worldwide, part of the Omnicom Group, offer fanciful quizzes.

15.   What keeps the reader going through the paperwork is that Crichton has tapped into the primal anxieties of everyone who has to ride on airplanes.

16.   Whether PIW can attract people with the same depth and access -- particularly when wire services pay higher salaries --will play a critical role in keeping readers.

17.   This will keep the readers interested and wanting to read more.

18.   Write a descriptive essay about your treasured plaything, but keep your reader guessing.