11.   NBA commissioner David Stern said the schedule was designed, in part, to increase television ratings, a decision that has generated criticism from columnists throughout the country.

12.   Nor is there evidence that a sportscaster can increase ratings unless the games are great.

13.   Renneisen said that not all the changes were intended to increase ratings.

14.   The hope among executives at Telemundo and Univision is that the refinements will increase ratings for their shows, making them more desirable to advertisers.

15.   The tapes and investigations have dominated the radio talk shows and increased the ratings of the television news programs.

16.   The Weather Channel increases its ratings every time there is ferocious weather, especially if the population centers on the East Coast are affected.

17.   There has also been a chorus of complaints that he will do anything to increase his ratings, which in fact nearly doubled during the kidnapping.

18.   To justify those expenses, the network needs to increase its ratings and bring in more ad revenue.

19.   When Jordan played in the Finals, he was able to attract crossover fans and increase the ratings.

20.   He also called on television stations not to dramatize news reports to increase ratings.