11.   But reform is a harder sell than sweet fizz.

12.   But the American consumer is going to be a harder sell.

13.   But while Gore may have wowed one voter, Leno is a harder sell.

14.   But Yemen, Pakistan, Borneo and Indonesia are harder sells than ever, according to two consultants who work with companies placing U.S. employees overseas.

15.   Christmas trees are a harder sell this year.

16.   Corporate users, who account for over two-thirds of the installed PC base, will be a harder sell.

17.   For now, dark work is a harder sell.

18.   Furthermore, results of a recent long-term study of the voucher program in Milwaukee, Wis., could make vouchers an even harder sell in Texas.

19.   He refused to take any tickets for today, believing rain would make them an even harder sell.

20.   He will be a harder sell.