11.   Clearly, she understands the untapped market of female viewers.

12.   Diving will begin on Friday, anticipated as the bridge to retain female viewers before the track and field deluge begins in seven days.

13.   Father Ray does not give into temptation, but the handsome actor who plays him was chosen to tempt female viewers.

14.   If, by some chance, any female viewers out there are feeling put-upon and overloaded, do yourself a favor.

15.   In its monopoly television coverage of the Games, meanwhile, NBC concentrated on the personal dramas of top competitors in an effort to court female viewers.

16.   In Olympic Games past, the effort to lure female viewers led to gauzy biographies focusing on personal hardships usually found on the Lifetime channel.

17.   It was the best Tuesday night for CBS in almost four years and brought in hordes of younger female viewers, which CBS is rarely able to attract.

18.   Lifetime was quickly scolded for playing into the same stereotype as the men-led networks, which have always taken female viewers for granted.

19.   Not coincidentally, NBC made a conscious effort this time around to target the Games at female viewers.

20.   Never mind that the contest is sure to send more than a few female viewers to their nearest Weight Watchers come Monday morning.