11.   And as long as there is a plausible rationale along with emotional appeal, minimum-benefit creep will be hard to resist.

12.   As Israeli security forces and civilian volunteers searched for the soldier, his parents made an emotional appeal to the kidnappers on Israeli television.

13.   As the economy changes and the country progresses, unions have lost much of what used to give them emotional appeal.

14.   Both campaigns are emblematic of the increasing image orientation in spirits marketing as emotional appeals gain the top shelf above pitches centered on product attributes.

15.   But emotional appeals are one thing and getting down to business is another.

16.   But emotional appeals must be based on fact and presented with clarity.

17.   But the beauty industry has tended to stick with the familiar format of using glamorous and celebrated faces like Elizabeth Hurley or using the emotional appeal with flawless models.

18.   Churches go after the heart first through emotional appeals or using sports stars or singers to attract people.

19.   Certainly there is a first blush emotional appeal to the idea.

20.   Davies, meanwhile, made an emotional appeal in the House of Commons Monday, saying he had been abused as child by his father.