11.   A search on the Internet found two over-the-counter products designed to combat hangovers.

12.   All its newest products are designed with that in mind.

13.   But some rookie mistakes in designing a product for a nontechnical audience are maddening.

14.   But with consumers buying the hardware, companies like Microsoft are joining smaller players in designing software products.

15.   Competitors charged Microsoft deliberately designed products that would hamper the way other programs work.

16.   Dozens of colleges and universities are now offering programs in which undergraduates design functional products on their own or with local entrepreneurs or major corporations.

17.   Designing a product, he said, requires consistent communication among the mechanical and electrical engineers, the manufacturing team and other designers.

18.   Gems was the first GE division to apply Six Sigma, a complicated quality control process that Welch has loudly advocated, in designing a product.

19.   He has an artist who designs the product, a sales team and, most importantly, a profit.

20.   He once worked for Michael Graves, the architect from Princeton University who designs consumer products for the Target Corp.