11.   Ads were created by Hill Holliday Connors Cosmopulos of Boston.

12.   Advertising agencies donate their time to create the ads, and broadcasters and other media run them at no cost.

13.   But the most immediate needs are mundane -- like being able to create promotional ads for new video-on-demand services and to design on-screen program guides.

14.   Celeste Clark, Kellogg senior vice president, said before an ad is created, Kellogg performs market research to determine the interests of African-Americans.

15.   Cossette Post Communications, a division of the Cossette Communication Group, has created new ads for TD Waterhouse that use the actor Steven Hill as a spokesman.

16.   Creating the ads was a challenge because the Five Star certification amounts to a business process.

17.   Dennis McMahon, a public affairs specialist in the San Francisco office of the Peace Corps, was part of the team that created the ads.

18.   Earlier, she created fashion ads, then switched to campaigns for steel and beer before returning to fashion.

19.   Exit polls show that people respond best to ads with a cinematic feel, prompting advertisers to create ads specifically for the theater.

20.   For Merrill Lynch, YAR created print ads for Russian readers who were unfamiliar with the concept of individual investing.