11.   The company needs more people with Marketing experience.

12.   The company needs to adopt a much more radical approach.

13.   The company needs to polish up its image.

14.   The company obviously needed a new image to express their growing importance internationally.

15.   The major aviation companies need to cut prices if they are to compete with budget airlines.

16.   There are other factors that companies need to keep in mind.

17.   They have the satisfaction of knowing that the company needs them.

18.   Well, closely held companies often need the money available on the public stock exchanges.