11.   The company credited lower store, marketing and headquarters costs.

12.   The company credited significant cost-cutting and a hedging program that held down its fuel costs.

13.   The company credited tariff jitters for at least some of that gain.

14.   The company might credit the ads for this, though Goldman at Paine Webber cites price discounting.

15.   The company credited new marketing -- advertising, promotions and new packaging, including the plastic version of its classic curvy bottle.

16.   The company credited strong demand from the domestic auto, chemical, consumer and office markets.

17.   The company credited strong interest in kitchen and home appliances.

18.   The company credited the increase in part to the success of its advertising campaign featuring baseball star Ichiro Suzuki, a star outfielder of Orix Bluewave.

19.   The company credited the rise to new sales of localized versions of its Office productivity suite as well as a decline in pirated software.

20.   The company credits not only its ingredients, grown and processed locally, but its brewmaster, Hugo Patino.