11.   He is no fan of the MTV generation of players, nor coaches whose careers seem equally divided among teaching, pursuing commercial endorsements and expanding already oversized egos.

12.   He is not interested in radio shows, TV shows or commercial endorsements.

13.   He long ago lost commercial endorsements and sportscasting work.

14.   He refused commercial endorsement contracts, saying that he was getting more offers than his black teammates.

15.   In other words, it could hurt their commercial endorsement pocketbook.

16.   In the age of instant memoirs and commercial endorsements, for example, Bob Dole, Dick Morris, and others have shown that failure can be profitable.

17.   Irvin probably is finished in this town as far as commercial endorsements go.

18.   Is she cornered by commercial endorsements tied to her appearance in Salt Lake City?

19.   Mavericks guard Kidd, who wears Nike shoes, can expect to parlay his co-Rookie of the Year award into commercial endorsements.

20.   No movie deals, no commercial endorsements, no glamour, just a woman who worked as hard as anyone for her kids and her country.