11.   Other cereal companies followed suit.

12.   PETA wrote to General Mills asking that the cereal company cancel its plans and ridiculed the notion that fishing is sport.

13.   That means that the price consumers pay for cereal remained the same or increased slightly, generally because the name-brand cereal companies offered fewer advertising promotions.

14.   The FDA said cereals can also be fortified, meaning cereal companies will be able to make the claim that their products provide health benefits.

15.   The sponsor, General Mills, the cereal company based in Minneapolis, came to New York to make it work.

16.   U.S. cereal companies saw steep declines in their shares last year as they cut prices across the board and stepped up promotional spending to boost falling sales.

17.   All the main cereal companies are tied up with other transactions.

18.   The association also will ask cereal companies if regional consumers will benefit from the planned cut in cereal prices, McDowell said.

19.   The workers for the cereal storage company Semabla were loading a ship when the explosion occurred.

20.   The workers for the cereal storage company Semabla were loading a ship when the explosion occurred Wednesday morning, leveling the silo.