11.   Southern Caskets Direct is personalizing its graveyard stock with bright lithographed designs and catchy titles in a departure from the traditional, somber boxes.

a. + title >>共 960
national 9.12%
first 7.16%
third 3.79%
second 3.76%
straight 3.40%
consecutive 3.33%
major 2.91%
fourth 2.71%
new 2.61%
overall 2.52%
catchy 0.12%
catchy + n. >>共 82
tune 15.29%
name 9.92%
phrase 9.09%
slogan 8.26%
melody 4.96%
title 4.55%
chorus 3.72%
nickname 2.89%
song 2.48%
hook 1.65%
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