11.   Franks, who has only begun to buy TV ads, is not.

12.   Gore is buying more ads at cheaper time slots and he is benefitting from many more commercials on his behalf paid for by independent groups such as Planned Parenthood.

13.   Gore and Bush got to this show by raising ungodly quantities of money, needed to buy sappy ads showing them walking through classrooms.

14.   If nobody bought TV ads, much of the moral squalor would dissipate.

15.   Imagine what happens when every company that buys newspaper ads, that buys radio spots or direct postal mail begins to spam.

16.   In addition, Callaway bought full-page ads in the New York Times, USA Today and Golf World to present its position.

17.   In both instances, the decisions to buy ads were made by the units, which operate autonomously from their parents.

18.   In fact, i-traffic, a New York firm that buys online ads for clients such as Disney, Hearst and BellSouth, pioneered the practice.

19.   In most campaigns, there is a choice between buying ads to answer accusations or buying them to articulate a message.

20.   In the Dooley race, Citizens for Reform was not the only GOP-friendly tax-exempt group that bought ads.