11. Echostar hopes to become the low-cost provider of direct broadcast satellite service when it begins sales in March nationally. 12. In addition to having licenses that cost them nothing, the networks are protected by FCC rules that prohibit direct broadcast satellites from feeding the network broadcasts to subscribers. 13. It also has invested in Primestar, a direct broadcast satellite business. 14. Instead, the video-rental business is under siege from pay-per-view cable and direct broadcast satellites. 15. More recently, the industry has argued that impending competition from phone companies and direct broadcast satellite providers eliminates the need to regulate their rates. 16. Most of those subscribers are on cable TV rather than through direct broadcast satellite services such as DirecTV. 17. News Corp. already offers sports, news, and entertainment over direct broadcast satellite services through its popular Sky Network in Europe. 18. News Corp. already offers sports, news, and entertainment over direct broadcast satellite services through its Sky Channel in Europe. 19. News Corp. announced a merger that promises to provide its customers with a broadcast satellite service fully equal, if not superior, to their local cable service. 20. One of the biggest issues for competitors to cable, like direct broadcast satellite companies DirecTV, Primestar and EchoStar is getting access to cable programming. |