11.   But it had gained lasting brand recognition.

12.   But staid utilities and pipeline companies are already scurrying to remake themselves and build brand recognition among residential and commercial customers before full-scale competition begins.

13.   But the company soon found that even this edge, and its brand recognition, did not assure market dominance.

14.   Companies are learning that having their cards in gas stations and convenience stores helps to build brand recognition.

15.   Companies now jockey to win consumer mindshare rather than brand recognition.

16.   Disinfo, Metzger cheerfully admitted, is out to build brand recognition.

17.   Eizmendi added, though, that increased advertising costs to build brand recognition and gain market share will eat into earnings.

18.   Eddie Bauer has chosen the opposite tack, spinning off new concepts under its own name on the strength of its brand recognition.

19.   For the second year, Coca-Cola will attempt to build brand recognition and loyalty with an interactive online game.

20.   Ford and Firestone had an atypical buyer-supplier relationship, in part because of their brand recognition.