11.   Before the Ebel brand identity and marketing plan were conceived, Brochard focused on housekeeping issues like reorganization.

12.   Brand identity in farm equipment has long been defined by color.

13.   But it could prove hard on auto makers, who will be caught between the demands of the marketplace and the wish to preserve brand identities.

14.   But Roney admits that it may be a sign of the times for a generation that has been raised with omnipresent awareness of brand identities.

15.   But Scheele said potential savings from common platforms must be balanced against the potential risk of losing brand identity.

16.   But that will not happen, Schrempp said, because it poses too much risk of mixing brand identities.

17.   Citibank is making the change as it tries to solidify its brand identity worldwide.

18.   Dennis F. Strigl, the chief executive of Bell Atlantic Nynex Mobile, said the company would announce a new brand identity later this year.

19.   Despite its strong brand identity as vanguard of the digital revolution, Wired last year failed twice to sell shares to the public.

20.   Do the Emmys reward television shows with brand identities as pure as a bar of Ivory soap?