11. Consider that average beef consumption in Europe has dropped by about a fourth. 12. Does that mean beef consumption has decreased? 13. For years cows have tried to steer us away from beef consumption, although their motive is self-serving. 14. Government statistics, which assume a fixed level of beef consumption, overestimate the impact of beef price increases. 15. Soybean meal is used primarily as animal feed, and beef consumption may decline in countries facing economic recession, Balletto said. 16. The peak period for U.S. beef consumption -- during the summer barbecue season -- is coming to an end, putting additional pressure on prices, analysts said. 17. To encourage beef consumption, the industry is stepping up its advertising and promotion efforts. 18. Across Europe, lower beef consumption has fostered a taste for alternative meats. 19. Also up for discussion were an EU campaign to promote beef consumption and sharpened monitoring methods to detect livestock disease. 20. Although the Kobe earthquake interfered with distribution around Kobe and Osaka, lowering regional demand, overall beef consumption is predicted to increase. |