11.   How effective are our advertising campaigns compared with our competitors?

12.   I feel that this advertising campaign is on completely the wrong tack.

13.   It is easier to assess the impact of specific advertising campaigns on sales in specific product areas.

14.   Many felt that the money spent amounted to overkill, and that a cheaper, less glossy advertising campaign would have been just as effective.

15.   Ministers are planning to fund an advertising campaign to highlight the risks of drug-driving.

16.   Of course, the statue of Michael Jackson, too, is a monumental advertising campaign.