11.   The ad copy is pasted onto the board and weatherproofed.

12.   The ad copy calls it a biscotti jar.

13.   The inventors of golden rice, Potrykus and Beyer, also scoff, saying they were not consulted about the ad copy and were in no way involved.

14.   The laser itself has an aura of high-tech precision that should make for some catchy ad copy.

15.   The prognosticators writing the ad copy at Microsoft, painful as it is to concede, may be right.

16.   The resemblance to a jack may be no coincidence because the Chin Gym appears to operate on a similar principle, if I interpret the ad copy correctly.

17.   The segments were hit or miss, chiefly because everyone in the fashion world seemed so steeped in hyperbole that what they said inevitably sounded like ad copy.

18.   The ad copy takes swipes at Catholic tradition, suggesting for instance that the jeans be washed in holy water -- presumably to purify them.