111.   Consider Britain, where Tesco, a supermarket chain, is now the brand with the biggest ad budget.

112.   Consider carefully which invitations to accept.

113.   Consider careless driving in such circumstances.

114.   Consider changing lunch and after work habits so you will have less contact with the individual concerned.

115.   Consider Cinderella with her glass coach and prancing white horses.

116.   Consider each one separately and try to apply the guidelines and hints that have been offered so far.

117.   Consider first a case in which no cognitive map is needed.

118.   Consider for example the maintenance engineer operating as a diagnostician.

119.   Consider how easy it is to be misled by the persuasive power of apparent proof.