101.   Wegener is the largest publisher of regional newspapers in the Netherlands, after VNU NV, and market leader in the field of direct marketing.

102.   When used to boost sales of Cheerios or long-distance telephone service, direct marketing is widely accepted.

103.   A big sin, however, is overpromising the results of direct marketing.

104.   Also, direct marketing means the company is able to cut out some of the distribution channels which results in cheaper products for the consumer.

105.   Another equally important consideration is that the costs of direct marketing can be lower than broad-based advertising.

106.   Another is because in times of recession consumers get very conservative, but direct marketing enters the home, rather than the consumer going into the store.

107.   Barshefsky said the ban on direct marketing had become one of the key areas of concern about market access for the United States.

108.   Besides advertising, the group has subsidiaries dealing in public relations, direct marketing, database marketing and design.

109.   Besides advertising, it also offers direct marketing, promotions, merchandising, public relations and healthcare services under one roof.

110.   But direct marketing must work hand in hand with advertising and not against each other.