1.   Building a paid subscription base for any new publication is hard.

2.   The merger with the CBSI should slow down the fall in membership and thus the subscription base, though the eventual impact on reserves is hard to forecast.

3.   Flat subscription bases.

4.   In the last decade, it has already cut back its season and lost half of its subscription base.

5.   It would gradually rely less on its subscription base as its main source of revenue.

6.   Survival depends on securing a solid subscription base, rallying good advertisers, getting a printer you can trust and handling distribution.

7.   The pay-cable networks never come close to those figures, even though they have very large and sustained revenues from their ever-growing subscription base.

8.   Ultimately, increased distribution will allow the Review to increase its subscription base.

9.   Whiting admits the magazine will probably be supported more by its advertising than its subscription base.

10.   IBC cashed in on the last World Cup four years ago to increase its subscription base.