1.   A corporate personality can become a tangible asset if it is managed properly and consistently.

2.   And in a sport where the personalities have become as important as the game, this was bad news for a guy as nice and as earnest as Barrichello.

3.   And suddenly, his prickly personality became an issue.

4.   Any fair assessment would acknowledge that Silber, for all his controversies, was part of the solution, even if his personality became part of the problem.

5.   He plays the president as a guy whose personal governor has not only been completely corrupted by power, but whose personality has become a casualty as well.

6.   Her personality became a persona.

7.   His personality became part of the work.

8.   Personalities became evident.

9.   The personalities themselves became businesses.

10.   When the Bulls traded for Rodman before the season, they gambled that his volatile personality would not become a major distraction.