1.   And IBM and Coke are mass marketers.

2.   A combined operation would have greater buying power when dealing with vendors, giving it more pricing flexibility to compete against mass marketers, they said.

3.   But every fashion designer and mass marketer is hawking shades, indicating that there is plenty of market to be shared.

4.   Cadillac and Lincoln were the mass marketers of luxury, if anybody in that era could truly be said to be a mass marketer.

5.   Consumers and mass marketers share the blame for the Big Price Fog.

6.   For Gerstner, a mass marketer not an engineer, the move was predictable.

7.   Harley decided to withdraw its logo from mass marketers such as Wal-Mart and Kmart, Balber explained.

8.   If the Pottery Barn venture is a success, Adler could go from downtown artist to wealthy mass marketer.

9.   In so doing, a global mass marketer creates an image for itself as a small, home-grown label.

10.   Its quick ascent provides a vivid lesson in how a mass marketer can carve out new territory.