1.   And that is how Julie Eshelman got burned by a bogus story.

2.   As for Drudge, he was reduced to defending his bogus story by charging racism.

3.   But the bogus story has taken root around the world.

4.   Even before Carson unexpectedly announces an early retirement, Kushnick plants a bogus story in a New York tabloid saying that NBC would fire Carson in favor of Leno.

5.   Last week Gore came under renewed fire for telling a bogus story about the high prices his mother-in-law had to pay for her prescription drugs.

6.   Last December, the Celtics floated a bogus story through the New York Times that they were going to make an offer to buy the Red Sox.

7.   One place where the bogus story landed is the Dunwoody, Ga. KinderCare Learning Center, a day care.

8.   Someone posted the bogus story on the Net and people who believed it called Microsoft to complain.

9.   The public-relations momentum clearly is with the league, which might be why the bogus story about an agreement was floated in the first place.

10.   When Mo comes out with the bogus story that the team has a private detective following him, without one shred of evidence?