1.   Another lesson involves so-called targeting, aiming ads more precisely for improved efficiency and effectiveness.

2.   At each step of the way, the information collected is saved in databases that can be used to aim ads.

3.   After some women complained, the company said the ads were really aimed at all Chevron customers.

4.   But because Engage aims its ads at the individual, not the Web site, even the smallest sites can become viable advertising venues.

5.   But representatives of brewing companies said the Halloween ads are not aimed at children but at adults who still celebrate the holiday.

6.   Celltech also said the ads were aimed at parents whose children had already been diagnosed with ADHD.

7.   Forbes, who has relied heavily on television advertising, also declined to promise that he would stop aiming negative ads at Dole.

8.   For the last year, Boston Edison has aimed newspaper ads at its commercial and industrial customers.

9.   From a marketing perspective, aiming ads at children is smart business.

10.   From the perspective of many psychologists, aiming ads at children is unethical.