1.   Packages of Curve for Women are colored what the company describes as periwinkle blue, while Curve for Men will be found in a yellowish hue called citrine.

2.   The rice, named golden for its yellowish hue, is rich in beta carotene, the same substance that give carrots their color.

3.   As less light is reflected back from the eye, colors blur, and the world takes on a yellowish hue.

4.   As less light is reflected from the eye, colors blur, and the world takes on a yellowish hue.

5.   In place of the usual yellowish hues, though, they radiate a much brighter, whiter light.