1.   Last week, after Excite and Lycos Inc., another web guide company, held their initial public offerings, their stock prices soared.

2.   Web companies can then sell more advertising at higher prices and rent spots on their sites to sell goods and services.

3.   Web companies have been criticized by the rest of the industry for occasionally offering certain big films for extreme cut-rate prices to attract buyers to their sites.

4.   Web companies such as iTurf and Yahoo! are just now beginning to focus on the attention market for teens and preteens, which movies have monopolized for years.

5.   Web entertainment companies also must retain ties with traditional entertainment producers like television networks, movie studios and radio stations.

6.   Web companies are hoping a lot more can be accomplished.

7.   Web companies that want to justify their monstrous stock prices are bound to head this way.

8.   Web host companies offer a variety of fee-based plans depending on how big the site is and how much traffic it generates.

9.   Web companies that need instant branding but have little cash on hand can offer the lure of stock options and potential market riches.

10.   Web search engine company Yahoo was one of the firms infected by the Nimda, company spokesman Kevin Timmons confirmed.