1.   And using athletes always carries a risk of adverse publicity.

2.   Athletes are so used to being physically superior.

3.   All EA sports video games use real athletes for motion capture.

4.   But world-class athletes are used to shrugging off pain.

5.   Certainly, the Winter Olympics could use more athletes like Boit.

6.   Companies have yet to use female athletes in a modern way, opting to play it safe with more predictable matchups, he said.

7.   However, professional athletes are used to injuries and consider a concussion a minor setback, compared to a torn ligament or serious sprain that makes playing impossible.

8.   Many college football squads also used athletes who were enrolled on their campuses in Navy training programs.

9.   Russian gangsters use their athletes in the same fashion -- as nightclub bouncers, bodyguards and enforcers.

10.   The league is likely this year to begin a series of public service TV spots, using its athletes to address the issue.