1.   Eventually, the film, which is directed by Bruce McDonald and features a cast of talented unknowns, was financed by Telefilm Canada and other public-spirited backers.

2.   The talented unknowns, the known talents and the no talents.

3.   When Staats began visiting Nashville to try his luck in a studio, word quickly spread that there was an uncommonly talented unknown in town.

4.   Matthews also is excited about the launch of his new label, According to Our -- ATO -- Records, which he hopes will promote talented unknowns.