1.   Companies need to use the power and reach of the Internet to deliver tailored messages and information to customers at the point of need.

2.   Instead, they need to use the power of the Internet to deliver tailored messages and information to customers at the point of need.

3.   Some advertising consultants say it is a myth that presidential campaigns can sneak tailored messages to specific supporters through radio advertising without others finding out about it.

4.   The frequency of the tailored messages, which come as e-mails, is up to the user.