1.   Advances in technology can lead to some surprise toy hits.

2.   He created the format, which turned into a surprise hit on a public-access cable channel.

3.   In this respect, instant messaging is like previous surprise technology hits in the Internet era.

4.   It was a surprise hit, drawing the attention of couples and families.

5.   Last year, Tickle Me Elmo was a surprise hit.

6.   Mocking everything from singing nuns to combat fatigue in a takeoff on every serious airplane movie ever made, the surprise hit spawned a rash of copycat comedies.

7.   So much so that for Microsoft, the big computer software company, a surprise hit has been a hardware product -- an ergonomic keyboard -- introduced last September.

8.   The film has already proved a surprise hit at several festivals, including Toronto and New York last fall.

9.   The movie, a surprise hit, has proved especially popular with women viewers.

10.   The play opened Off-Broadway in November and has become a surprise hit.