1.   A comparative approach will identify Marketing factors which distinguish successful companies from less successful ones.

2.   Many successful companies in the most advanced industrial countries would attribute much of their success to revised approaches to quality assurance.

3.   People often underestimate the importance of human relationships in successful companies.

4.   Successful companies know the importance of establishing good relationships with their customers.

5.   Walker Equipment is a very successful company specializing in the sale and leasing of heavy construction equipment.

6.   We once worked for a successful trucking company that built one of its most profitable operations around an unplanned incident.

7.   Why should a successful company allow another firm to pick its brains?

8.   Despite some early setbacks, they eventually became a successful company.

9.   The large dividends paid by the more successful companies incorporated a substantial element of monopoly profit.