1.   When comparing companies, beware of fine print that can spell significant differences.

2.   For business people the question of what consumers wanted and how their products could be most effectively marketed was a vital one spelling the difference between success and failure.

3.   As president, Washington oversaw a highly effective get-out-the-vote effort that spelled the difference in dozens of congressional races, mostly benefitting Republicans.

4.   Both could spell the difference between corporate failure and success.

5.   But if you were thinking of opening a new restaurant, antiques shop or service station, such rich demographic information could spell the difference between success or failure.

6.   But in places like Sierra Leone and India, the hope of more productive crops from genetically altered plants could spell the difference between hunger and famine.

7.   Catching the right conditions can spell the difference between repeating a title and abdicating a throne because of increased parity.

8.   Emotional appeals can spell the difference between selling cars at the sticker price or offering costly incentives.

9.   For another, if meat spelled the difference, why did the teeth of Homo erectus get so small and round?

10.   For farmers, it should lead to more stable earnings and spell the difference between profits and red ink in lean years.