1.   CBS plans to show the trailer to Cunningham, an IBM staffer and Internet aficionado, and about a half-dozen other Georgians for their comments.

2.   Gavin says he remembers sitting in an audience when the teaser trailer was shown and getting goosebumps over the response.

3.   Paramount also began showing trailers for the film long before summer.

4.   The company is talking with Sony movie theaters about promotions that would include showing trailers for Broadway shows.

5.   The trailer was also shown after each movie ended, so a handful of theater owners allowed filmgoers to return with their torn ticket stub.