1.   BabyCenter.com won for service journalism.

2.   Editors say the increasing sophistication of service journalism has made it easier for them to attract writing talent to the category.

3.   Hybrids of information and commerce, most of the sites will offer the service journalism found in beauty sections of magazines, but with an interactive twist.

4.   There is plenty of light service journalism with an emphasis on gadgets, gizmos, and male fashion.