1.   Analysts said reverse split will boost share prices and make the company more attractive to institutional investors.

2.   He said splitting off a relatively sluggish business like Travelers should help.

3.   California state Assemblyman Tony Strickland said splitting the electoral votes by district would encourage presidential candidates to campaign more vigorously across the state.

4.   Romney and Hodler said splitting the sponsorship funds would be done on a case-by-case basis.